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Our Team


Henry van der Velden - Director

Henry manages the largest covered cherry orchard in the South Island of New Zealand and has extensive experience in growing and exporting fruit. He started New Zealand Cherry Corp. with business partner Bob Robertson in 2005. Henry provides overall leadership to the business and his three sons work in the company alongside him.

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Paul Croft - Director

Paul is the Chief Executive Officer of Infinity Investment Group who owns 50% of New Zealand Cherry Corp. Paul has been involved in many aspects of the cherry business for the last 9 years including accounting, finance and international sales and marketing. He is on the Board of Directors for New Zealand Cherry Corp. and is a qualified Chartered Accountant.

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Neil McDonald - Non-executive Director

Neil is a consultant with Chartered Accountant firm Yardley/Lo and Associates in Dunedin. Neil has wide commercial skills from over 40 years in the workforce. Neil grew up in Central Otago and worked on orchards during his teenage years – picking and packing cherries and other fruit. Neil is the Chairman of New Zealand Cherry Corp.

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Ricky Larsen - General Manager

Ricky’s focus is managing all facets of the NZCP business from the orchard through to final delivery of quality cherries to the end consumer. Many of the management disciplines required in this role are similar to those experienced in his previous processing and export career. He is really enjoying being a part of this quickly growing and exciting industry.


Reece van der Velden - International Sales Manager

Reece has a Bachelor degree in Information Systems and Management. He has a comprehensive understanding of overall operations including more than 10 years e-commerce, national and international sales. Reece maintains a close relationship with customers which is considered critical to the role of international sales.

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Heidi Hall - Sales & Marketing Assistant

Heidi joined the New Zealand Cherry Corp. team in November 2017. She has a Bachelor's degree with joint majors of Marketing and Management. Heidi has extensive experience in digital marketing and website design. She is centrically customer focused and will be a key lead in the sales, marketing and organisation at Asia Fruit Logistica.

 Ewan Soper

Ewan Soper - Senior Accountant

Ewan is a very experienced Accountant and Manager having held several senior management positions before joining NZ Cherry Corp recently.  Ewan looks after all financial aspects of the business including invoicing for New Zealand and export sales.  His helpful approach makes him the ideal man for the job.  Ewan is a keen golfer and played cricket to a high level in his younger days.